Genre
Technology / Documentary
Producer by
Russell Barnes / Dominic Crossley-Holland / Emma De'ath / Julian Philips / Tilly Cowan / Francis Hanly / Dan Kendall / Rajan Malhotra / Molly Milton / Susanna Posnett / Philip Smith / Jo Wade
Directed by
Francis Hanly / Dan Kendall / Molly Milton / Philip Smith
Presented by
Aleks Krotoski
Cast
Aleks Krotoski / Tim Berners-Lee / Stephen Fry / Bill Gates / Jeff Bezos / Al Gore / Chad Hurley / Andrew Keen / Steve Wozniak / Martha Lane Fox / Charlie Leadbeater / David Runciman / Douglas Rushkoff / Clay Shirky / Lee Siegel / Biz Stone / Mark Zuckerberg / Kudjo Agbevi / Chris Anderson / Ross Anderson / John Perry Barlow / John Battelle / Dana Boyd / Stewart Brand / Nicholas Carr / Vinton G. Cerf / Shami Chakrabarti / Greg Conti / Chris Cox / Robin Dunbar / Shawn Fanning / Bob Finch / David Gallagher / Frank Gardner / Kenneth Geers / Seth Goldstein / Konstantin Goloskokov / Susan Greenfield / Reed Hastings / Austin Heap / Arianna Huffington / Chris Hughes / Ishtiaq Hussain / Toomas Hendrik Ilves / Steven Johnson / Mitch Kapor / Lina Khatib / Einar Kvaran / James Marcus / Marissa Mayer / Paul Meijer / Leo Murray / David Nicholas / Ory Okolloh / Rainer Ottis / Ben Parr / Jonah Peretti / Macon Phillips / Xio Qiang / Steve Schiff / Eric Schmidt / Daniel Schmitt
Production company
British Broadcasting Corporation (BBC), Open University, The
Original channel
BBC Two, BBC HD
Original language
English
Country of origin
United Kingdom
Broadcast dates
30 January 2010 (UK)
Original runing time
30 January 2010 – 20 February 2010
Episode duration
60 minutes
Picture format
16:9 HDTV 1080i
Guest stars
Robin Dunbar / Shawn Fanning / Bob Finch / David Gallagher / Frank Gardner / Kenneth Geers / Seth Goldstein / Konstantin Goloskokov / Susan Greenfield / Reed Hastings / Austin Heap / Arianna Huffington / Chris Hughes / Ishtiaq Hussain / Toomas Hendrik Ilves / Steven Johnson / Mitch Kapor / Lina Khatib / Einar Kvaran / James Marcus / Marissa Mayer / Paul Meijer / Leo Murray / David Nicholas / Ory Okolloh / Rainer Ottis / Ben Parr / Jonah Peretti / Macon Phillips / Xio Qiang / Steve Schiff / Eric Schmidt / Daniel Schmitt / Nigel Shadbolt / Master Shortie / Wen Yunchao / Koh Young-Sam / Hu Yong / Terry Winograd / Evan Williams / Jimmy Wales / Lars Ulrich
Offical website
http://www.bbc.co.uk/programmes/b00n4j0r
episode summary
In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.
fun and viewer review
The biggest thing is for people to just be careful. The internet would be far better it's just it is like so many things misused. There amost always is a cost with something especially that good that is a risk that must be dealt with buy the person.
If any of your favourite show is missing , kindly inform us by commenting , We will upload it as soon as possible . thanks
